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International Classification of Goods and Services

Edition № 11


The Nice Classification


Advertising; business management; business administration; office functions.


Class 35 includes mainly services rendered by persons or organizations principally with the object of:
  1. help in the working or management of a commercial undertaking, or
  2. help in the management of the business affairs or commercial functions of an industrial or commercial enterprise,
as well as services rendered by advertising establishments primarily undertaking communications to the public, declarations or announcements by all means of diffusion and concerning all kinds of goods or services.

This Class includes:

  • the bringing together, for the benefit of others, of a variety of goods (excluding the transport thereof), enabling customers to conveniently view and purchase those goods; such services may be provided by retail stores, wholesale outlets, through mail order catalogues or by means of electronic media, for example, through web sites or television shopping programmes;
  • services consisting of the registration, transcription, composition, compilation or systematization of written communications and registrations, and also the compilation of mathematical or statistical data;
  • services of advertising agencies and services such as the distribution of prospectuses, directly or through the post, or the distribution of samples. This Class may refer to advertising in connection with other services, such as those concerning bank loans or advertising by radio.

This Class does not include:

  • services such as evaluations and reports of engineers which do not directly refer to the working or management of affairs in a commercial or industrial enterprise (consult the Alphabetical List of Services).


Administration of consumer loyalty programs; Administration of frequent flyer programs; Administrative assistance in responding to calls for tenders / administrative assistance in responding to requests for proposals [RFPs]; Administrative processing of purchase orders; Administrative services for medical referrals; Administrative services for the relocation of businesses; Advertising / publicity; Advertising agencies / publicity agencies; Advertising by mail order; Advisory services for business management; Appointment reminder services [office functions]; Appointment scheduling services [office functions]; Arranging newspaper subscriptions for others; Arranging subscriptions to telecommunication services for others; Auctioneering; Bill-posting; Book-keeping / accounting; Business appraisals; Business auditing; Business efficiency expert services; Business inquiries; Business intermediary services relating to the matching of potential private investors with entrepreneurs needing funding; Business investigations; Business management and organization consultancy; Business management assistance; Business management consultancy; Business management for freelance service providers; Business management of hotels; Business management of performing artists; Business management of reimbursement programs for others / business management of reimbursement programmes for others; Business management of sports people; Business organization consultancy; Business project management services for construction projects; Business research; Commercial administration of the licensing of the goods and services of others; Commercial information agency services; Commercial intermediation services; Commercial lobbying services; Commercial or industrial management assistance; Competitive intelligence services; Compilation of information into computer databases; Compilation of statistics; Compiling indexes of information for commercial or advertising purposes; Computerized file management; Consultancy regarding advertising communication strategies; Consultancy regarding public relations communication strategies; Consumer profiling for commercial or marketing purposes; Corporate communications services; Cost price analysis; Data search in computer files for others; Demonstration of goods; Development of advertising concepts; Direct mail advertising; Dissemination of advertising matter; Distribution of samples; Drawing up of statements of accounts; Economic forecasting; Employment agency services; Financial auditing; Gift registry services; Import-export agency services; Interim business management; Invoicing; Layout services for advertising purposes; Marketing; Marketing in the framework of software publishing; Marketing research; Market intelligence services; Market studies; Media relations services; Modelling for advertising or sales promotion; Negotiation and conclusion of commercial transactions for third parties; Negotiation of business contracts for others; News clipping services; Office machines and equipment rental*; Online advertising on a computer network; Online retail services for downloadable and pre-recorded music and movies; Online retail services for downloadable digital music; Online retail services for downloadable ring tones; Opinion polling; Organization of exhibitions for commercial or advertising purposes; Organization of fashion shows for promotional purposes; Organization of trade fairs; Outdoor advertising; Outsourced administrative management for companies; Outsourcing services [business assistance]; Pay per click advertising; Payroll preparation; Personnel management consultancy; Personnel recruitment; Photocopying services; Presentation of goods on communication media, for retail purposes; Price comparison services; Procurement services for others [purchasing goods and services for other businesses]; Production of advertising films; Production of teleshopping programmes / production of teleshopping programs; Professional business consultancy; Promotion of goods and services through sponsorship of sports events; Providing business information; Providing business information via a website; Providing commercial and business contact information; Providing commercial information and advice for consumers in the choice of products and services; Providing user rankings for commercial or advertising purposes / providing user ratings for commercial or advertising purposes; Providing user reviews for commercial or advertising purposes; Provision of an online marketplace for buyers and sellers of goods and services; Psychological testing for the selection of personnel; Publication of publicity texts; Publicity material rental; Public relations; Radio advertising; Registration of written communications and data; Rental of advertising space; Rental of advertising time on communication media; Rental of billboards [advertising boards]; Rental of office equipment in co-working facilities; Rental of photocopying machines; Rental of sales stands; Rental of vending machines; Retail services for pharmaceutical, veterinary and sanitary preparations and medical supplies; Retail services for works of art provided by art galleries; Retail services relating to bakery products; Sales promotion for others; Scriptwriting for advertising purposes; Search engine optimization for sales promotion / search engine optimisation for sales promotion; Secretarial services; Shop window dressing; Shorthand; Sponsorship search; Systemization of information into computer databases; Targeted marketing; Tax filing services; Tax preparation; Telemarketing services; Telephone answering for unavailable subscribers; Telephone switchboard services; Television advertising; Transcription of communications [office functions]; Typing; Updating and maintenance of data in computer databases; Updating and maintenance of information in registries; Updating of advertising material; Web indexing for commercial or advertising purposes; Website traffic optimization / website traffic optimisation; Wholesale services for pharmaceutical, veterinary and sanitary preparations and medical supplies; Word processing; Writing of publicity texts; Writing of résumés for others / writing of curriculum vitae for others.